Strategic Consultancy Services
The alcohol industry is a heavily regulated part of the GB economy. While producers and retailers are major employers, make a substantial direct and indirect contribution to the Exchequer each year and have proven to be a key part of the regeneration of many of our towns and cities, there is growing concern at the way in which alcohol is sold and consumed. Successive Governments, under pressure from an increasingly hysterical media, have brought forward wave after wave of regulation. While local authorities and police forces have often taken a more confrontational, enforcement-led, approach to their dealings with the licensed trade.
CGA Strategy, thanks to its unique mix of industry and political experience, is ideally placed to help you pick your way through the on-going debates around alcohol.
We can:
• Highlight those issues that represent real threats and opportunities to your business;
• Advise on who to contact, when and in what way; and
• Assist in the preparation of briefing papers and other materials to use with policy makers and influencers
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Bespoke Field and Telephone Research Services
Using our expertise to meet your information requirement -
CGA has a dedicated team of ten full time regional field researchers who, supplemented by a large and highly experienced group of freelancers, can provide specialist bespoke analysis and insight to your individual requirements nationwide. Our researchers have expert knowledge of the trade in their areas – whether council licensing policy, local policing, circuits, social and demographic information – from both retailer and brand perspectives.
In addition, CGA can provide telephone marketing and research services of all kinds. We have a wealth of experience in contacting venues and licensees and can offer among the highest research completion rates in the business. We have previously been commissioned to deliver major projects for clients such as Carlsberg, Gallagher and BAT.
As well as our trade research experience, we have extensive consumer research experience and have conducted product and brand perception audits for a range of brand owners and high street retailers including M&B and Greene King.
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